ABOUT STORYWURX STUDIO
We Build Brand Worlds.
StoryWurx Studio is a multidisciplinary brand strategy and creative studio built around a simple idea: extraordinary brands are not created through isolated campaigns, logos or websites. They are created when strategy, story, identity and experience become one.
We bring together the narrative intelligence of entertainment, the strategic discipline of advertising, and the craft of design and technology to build brands people can recognize, desire, experience and ultimately belong to.
Our capabilities span the complete brand journey—from discovery, positioning and brand architecture to story and narrative development, visual identity, advertising, websites and UX, B2B communications, social media, content, experiential activations, hospitality experiences and digital products.
For luxury and lifestyle brands, that integrated approach is especially important. Every detail matters: the story told to a potential partner, the identity on a bottle, the photography, the website, the object placed on a table, the language used by a sommelier, the experience of an event, and the moment someone first encounters the brand.
We connect those moments into one world.
StoryWurx Studio works as both strategic partner and creative engine. We can develop and execute much of the work in-house—from strategy, writing and design through web, UX, social, content and post-production—while assembling and creatively directing exceptional photographers, filmmakers, fabricators and other specialists when a project requires them.
Our team brings experience across global brands, luxury, hospitality, spirits, automotive, technology and entertainment, including work with Jim Beam, Rolex, Mercedes-Benz, BMW, Hyatt, Abercrombie & Kent and Apple, and collaborations with major agencies including Edelman, Burrell Communications, Critical Mass and Octane.
We are equally comfortable around the strategy table and on location bringing the strategy to life.
From defining what a brand stands for to designing how it looks, sounds, moves and feels; from creating the digital home to producing the launch experience; from a single extraordinary object to a multi-year narrative across markets—
StoryWurx builds the world around the brand.
Brand Story • Strategy • Identity • Experience
Our Team
Michael Fry
Writer. Educator. Storyteller. Narrative Strategist.
Founder & CEO | Brand Storyteller | Executive Creative Director | Campaign Strategist
Michael Graham Fry is an award-winning storyteller, brand strategist and creative director who has spent his career turning ideas into stories—and stories into experiences that move people.
His approach is grounded in a simple belief: the most powerful brands don’t simply communicate what they sell. They create a story, a feeling and a world people want to enter.
Michael brings together decades of experience across Hollywood storytelling, advertising, brand strategy, experiential marketing and digital innovation. As an Emmy-nominated television writer and producer, he brings the narrative discipline of entertainment to brand building—character, emotion, audience, story architecture and the ability to make people care.
His commercial work has included collaborations with leading agencies including Edelman, Burrell Communications and Octane, developing and directing integrated campaigns across advertising, branded content, digital, social and experiential platforms.
Michael is particularly at home as an Executive Creative Director on-site—working alongside founders and leadership teams, designers, filmmakers, technologists, agencies and production partners to take a brand from strategy through execution while protecting one cohesive creative vision.
With longtime creative collaborator Geoffrey Frankel, Michael helped lead the German launch of Jim Beam Honey. Entering the market fourth in its category, the campaign generated millions of impressions and helped propel Jim Beam Honey to #1 in the market.
That combination of storytelling, creative innovation and measurable impact defines the StoryWurx approach.
Today, Michael leads StoryWurx Studio, a multidisciplinary creative studio capable of taking brands from discovery through execution: brand strategy, story and narrative architecture, identity, campaigns, advertising, websites and UX, social media, content, experiential activations and digital products. A dedicated social team supports ongoing storytelling, while technology partners enable StoryWurx to extend brands into custom applications and interactive experiences.
For exclusive and luxury brands, Michael begins deeper than aesthetics.
Who are you? Why should people care? What makes your world worth entering? And how do we make people want to belong?
From those answers, StoryWurx creates the entire expression of the brand—from its story and identity to its digital presence, film, social content, physical objects, hospitality experiences, events and cultural activations.
For Michael, the objective isn’t simply to make a luxury brand look luxurious.
It is to make it feel singular.
To create campaigns people remember. Experiences that surprise and delight. Stories people want to participate in. And ultimately, to transform extraordinary products and ideas into extraordinary brands that get results.
STORYWURX STUDIO
Brand Story • Strategy • Identity • Experience
We don’t simply tell your brand story. We build the world around it.
Geoffrey Frankel
Design. UX. Creative Direction. Visual Storytelling.
Creative & Visual Director | Brand Designer | UX & Experience Strategist
Geoffrey Frankel is an award-winning creative and visual director who has built his career at the intersection of human behavior, luxury culture, hospitality, technology and design—turning complex ideas into brands and experiences people can see, feel and remember.
His career includes creative and design leadership with major agencies including Edelman and Critical Mass, where his work has spanned brand development, integrated campaigns, digital platforms, UX and experience design. Geoffrey brings the strategic thinking of a creative director together with the precision and taste of a designer—understanding not simply what an audience wants, but what moves them.
His work begins by finding the emotional truth at the center of a brand, distilling it to its most powerful expression, and then creating a visual and experiential language capable of carrying that idea everywhere: brand identity, digital and UX, advertising, photography, content, environments, hospitality experiences and emerging technology.
Geoffrey is particularly skilled at connecting beauty with function. A brand should be visually extraordinary, but every detail—from a logo and typeface to a website journey, physical environment or digital interaction—should contribute to the larger experience and make the brand more intuitive, memorable and desirable.
As a longtime creative collaborator with Michael Graham Fry, Geoffrey helped lead the German launch of Jim Beam Honey. Entering the market fourth in its category, the integrated campaign generated millions of impressions and helped propel the product to #1 in the market.
Today, as Lead Designer and Creative & Visual Director for StoryWurx Studio, Geoffrey partners with ambitious founders, executives and brands that refuse to look or feel ordinary. Working alongside StoryWurx's strategy, narrative, digital and experiential teams, he helps transform the central brand idea into a coherent visual world—from identity and UX to campaigns, content, environments and physical experiences.
Whether shaping an emerging luxury brand, reimagining an established company or creating something entirely new, Geoffrey brings together strategy, taste, empathy, technology and exceptional creative direction to create experiences that are distinctive, culturally relevant and unmistakably human.
For Geoffrey, design is not decoration added after the strategy is complete.
Design is how the strategy becomes something people can experience.
STORYWURX STUDIO
Brand Story • Strategy • Identity • Experience
We don't simply tell your brand story. We build the world around it.