The Listener

Led campaign storytelling, narrative strategy, and mental health awareness communications for The Listener, a film starring Tessa Thompson. Developed campaign materials and narrative intelligence for multiple foundation partners, translating the film’s themes of mental health, emotional distress, and human connection into compelling, audience-centered messaging. Shaped campaign narratives and supporting communications to strengthen awareness, encourage empathy, and connect the film’s message with broader mental health advocacy and community engagement initiatives.

WeBe Life Foundation | Heal With Hope | Nigeria Substance-Misuse Awareness

Developed social campaign messaging and copy for a yearlong pro bono awareness effort through WeBe Life Foundation and Nigerian collaborators. Helped shape campaign narrative, content themes, social executions and creative direction for community-facing communication.

Cricket Wireless | Half Is More

Developed campaign concepts, slogans/taglines, character-based storytelling and co-written advertising copy. Helped translate a central campaign idea across broadcast, digital, social and print; contributed to casting, on set creative direction and Spanish-language integration with collaborators.

Texas Spine & Joint Hospital / Baylor Scott & White | Healthcare Brand Writing

Wrote website copy and brand video scripts through Octane Rich Media, including communications around the hospital’s Baylor Scott & White affiliation. Connected medical expertise, patient experience, and institutional credibility through accessible, reassuring language across digital and video

Abercrombie & Kent Private Jet

Developed storytelling, creative concepts, and campaign messaging for Abercrombie & Kent’s Private Jet launch, translating the brand’s luxury travel experience into compelling, premium audience-focused narratives across marketing and promotional materials.

Chicago Public Schools and YCCS

Created writing-intensive, story-based curricula and narrative frameworks for K–12 learners, including work at Emmett Till Elementary, Lionel Hampton Fine & Performing Arts School, Scott Joplin Elementary, and three years of YCCS-Austin / YCCS West residencies. Used character, conflict, three-act storytelling, writing and media creation to strengthen student voice. Wrote proposals, lesson frameworks, workshop materials and teaching-artist guidance; led creative curriculum development and collaborative delivery. Work includes four Ingenuity Creative Arts Fund grants and The Change Agency’s 2021–22 Lollapalooza Creative Arts Award, as listed in the master résumé.

Educator Professional Development | CPS, wholisticEDU, YouTube

Designed and delivered educator-focused learning experiences, workshops, and curricula spanning arts integration, Adobe Creative Suite, AI integration across subject areas, and innovative classroom practices. Developed and facilitated the two-day Convergence Classroom and professional development programs through wholisticEDU. Created and presented YouTube Creator’s Summit sessions, including Interactive Storytelling and Digital Storytelling 101, translating narrative techniques and digital creativity into practical, engaging learning experiences for educators and content creators.

Jarden Corporation

Contributed creative writing, product storytelling, and campaign concept development for Jarden brands. Translated product benefits and brand attributes into accessible, compelling messaging, supporting creative communications designed to engage consumers and strengthen product appeal.

First Alert/OneLink

Created product-focused messaging and creative narratives for First Alert and OneLink, translating home safety technology into clear, relatable consumer communications. Developed storytelling concepts that connected product functionality with everyday needs, emphasizing safety, convenience, and the value of connected home solutions.

Toyota Camry Comedies

Developed creative concepts, comedic storytelling, and branded entertainment narratives for Toyota Camry Comedies. Crafted story-driven ideas that integrated the vehicle into engaging entertainment experiences, balancing humor, brand personality, and audience appeal across campaign content.

Bloque de Cocles | English–Spanish Integrated Campaign, Costa Rica

Developed bilingual campaign concepts and messaging, including original headlines, calls to action, and English- and Spanish-language content. Adapted a unified campaign narrative across posters, print, social media, and community outreach, ensuring cultural relevance and consistency across diverse audiences. Shaped creative direction and communication strategy to inform, engage, and mobilize community stakeholders, delivering multicultural campaign writing from concept through execution.

OshKosh / Transformers 4

Developed promotional storytelling and branded entertainment concepts connecting OshKosh with Transformers: Age of Extinction. Helped translate the partnership into engaging, family-oriented campaign messaging that aligned the brand’s identity with the film’s entertainment appeal and created relevant connections with parents and young audiences.

DEPARTMENT OF DEFENSE (DoD)

Led creative storytelling, content strategy, UX writing, technical communications, and visual creative direction for DoD suicide-prevention initiatives, including We Defend Our Own and DSPO 101 / Connect to Protect. Conceived and scripted five prevention vignettes representing the five military service branches, served as on-set creative director, developed website copy and stakeholder presentations, produced technical and professional writing, and contributed to infographics, journey maps, and outreach materials. Translated complex prevention research, frameworks, and support systems into clear, audience-centered narratives aligned with five focus areas: training modernization, supportive environments, lethal means safety, reducing stigma and barriers to care, and mental-health-care delivery.

WeBe Life Inc

Served as Senior Writer at WeBe, leading storytelling, narrative intelligence, and creative content development across approximately 52 project deliverables for the Department of Defense’s suicide-prevention initiatives, including We Defend Our Own and DSPO 101 / Connect to Protect. Developed original film concepts, scripts, campaign narratives, website content, leadership presentations, technical publications, infographics, and user journey maps. Translated complex prevention research, policy, and lived experiences into compelling, audience-centered communications across film, digital platforms, stakeholder engagement, and outreach materials. Contributed creative direction to ensure consistency across the five military service branches and five strategic prevention priorities, including training modernization, supportive environments, lethal means safety, reducing stigma and barriers to care, and improving mental-health-care delivery.

REACH / PREVENTS | Public-Service Campaign Development 

Developed original campaign concepts, the System of Service narrative, messaging frameworks and video scripts. Shaped how prevention goals and interconnected services could be communicated as understandable, actionable stories across presentation, video and public-facing formats.

DEFENSE SUICIDE PREVENTION OFFICE (DSPO)

Delivered integrated storytelling, content development, and creative strategy for DoD suicide-prevention initiatives, spanning We Defend Our Own and DSPO 101 / Connect to Protect. Developed five original film narratives and scripts representing the military service branches, provided on-set creative direction, shaped digital content and UX messaging, and crafted leadership presentations, technical publications, infographics, and user journey maps. Bridged research, policy, and human experience to create accessible, engaging communications across film, web, presentations, and outreach materials, supporting five strategic priorities: modernized training, supportive environments, lethal means safety, reduced stigma and barriers to care, and improved mental-health-care delivery.

Habitat for Humanity | Advertising & Brand Video

Wrote advertising copy and video scripts and provided on-location creative direction, shaping messages that made the organization’s mission accessible and emotionally resonant.

Verizon FiOS | Integrated Consumer Advertising

Developed campaign concepts, messaging, slogans and taglines for broadband services, with story-driven creative directions spanning multiple channels. Brought comedy, character and narrative structure into commercial concepts while working within brand and product objectives.

JIM BEAM HONEY

Wrote scripts and developed story concepts that brought the product into entertaining narratives rather than stand-alone claims. Worked with Octane Rich Media/Edelman collaborators and provided on-set creative direction to carry the scripted idea through production.