Branding & Advertising
Brand positioning, integrated advertising, campaign development, copywriting, creative direction, and cross-platform brand storytelling.
Domaine du Soleil-Filant
Lead Brand Strategy • Brand Identity • Creative Direction • International Launch
Leading brand strategy, positioning, narrative development, and creative direction for a luxury Provençal micro-domaine, shaping its expression across France and Japan, including identity, packaging, digital experiences, and launch communications.
Cricket Wireless | Half Is More
Brand & Creative Strategy • Integrated Campaign • Writing • Transmedia
Developed campaign concepts, slogans/taglines, character-based storytelling and co-written advertising copy. Helped translate a central campaign idea across broadcast, digital, social and print; contributed to casting, on set creative direction and Spanish-language integration with collaborators.
Jim Beam Honey
Brand Storytelling • Advertising • Branded Entertainment
Wrote scripts and developed story concepts that brought the product into entertaining narratives rather than stand-alone claims. Worked with Octane Rich Media/Edelman collaborators and provided on-set creative direction to carry the scripted idea through production.
Abercrombie & Kent Private Jet
Brand Storytelling • Advertising • Branded Entertainment
Developed storytelling, creative concepts, and campaign messaging for Abercrombie & Kent’s Private Jet launch, translating the brand’s luxury travel experience into compelling, premium audience-focused narratives across marketing and promotional materials.
Verizon FiOS
Advertising • Branded Entertainment
Developed campaign concepts, messaging, slogans and taglines for broadband services, with story-driven creative directions spanning multiple channels. Brought comedy, character and narrative structure into commercial concepts while working within brand and product objectives.
Habitat for Humanity
Brand & Creative Strategy • Integrated Campaign • Writing • Transmedia
Wrote advertising copy and video scripts and provided on-location creative direction, shaping messages that made the organization’s mission accessible and emotionally resonant.
Texas Spine & Joint Hospital / Baylor Scott & White
Brand & Creative Strategy • Integrated Campaign • Writing • Advertising • Branded Entertainment
Wrote website copy and brand video scripts through Octane Rich Media, including communications around the hospital’s Baylor Scott & White affiliation. Connected medical expertise, patient experience, and institutional credibility through accessible, reassuring language across digital and video
First Alert / OneLink
Brand & Creative Strategy • Integrated Campaign • Writing • Advertising • Branded Entertainment
Created product-focused messaging and creative narratives for First Alert and OneLink, translating home safety technology into clear, relatable consumer communications. Developed storytelling concepts that connected product functionality with everyday needs, emphasizing safety, convenience, and the value of connected home solutions.
Toyota Camry Comedies
Writing • Advertising • Branded Entertainment
Developed creative concepts, comedic storytelling, and branded entertainment narratives for Toyota Camry Comedies. Crafted story-driven ideas that integrated the vehicle into engaging entertainment experiences, balancing humor, brand personality, and audience appeal across campaign content.
Jarden Corporation
Writing • Advertising • Branded Entertainment
Contributed creative writing, product storytelling, and campaign concept development for Jarden brands. Translated product benefits and brand attributes into accessible, compelling messaging, supporting creative communications designed to engage consumers and strengthen product appeal.